New 360° Sensory Bar Opens in London

The Blue Bar at The Berkeley in London have launched a state of the art technology experience in collaboration with Bacardi Brown-Forman Brands, a secret space for guests to explore how sensory stimulation can alter perceptions of flavour.

At Out Of The Blue, you enter an immersive, 360-degree projection environment, created using bespoke technology. Then blurring the lines between scent, sight and taste, guests are served four special taster-sized cocktails.

By stripping away the traditional cues and creating this synesthetic immersion, the ingredients are brought into sharp focus, allowing connoisseurs the chance to experience cocktails like never before.

At £200 per reservation, the bar can accommodate up to four guests at a time.

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